MaaS (Mobility as a Service) is all about enabling mobility without owning a vehicle. Achieving actual results in MaaS requires highly complicated technologies to integrate numerous service providers, coordinate different services into a seamless user experience and to provide cost effective shared services for rejuvenating public transit in areas where traditional services are not viable.
Most important MaaS touchpoints for the end user are multimodal route planning, seamless ticketing involving multiple service providers, flexible travel modes, user centric travel information and the availability of suitable services where and when needed. Anyone who has been involved in technology development projects knows the frustration of coming up with something new. A lot of time is needed, a LOT of money is spent, with no actual guarantee that after all the time, money and resources used the system would actually work.
It’s important to note that using an already existing solution cuts the time, money and management resources needed into only a fraction compared to a situation where one has to start the development from scratch. The wheel does not need to be re-invented. Every service provider does not have to re-think MaaS.
Transport authorities, transport operators and companies willing to provide mobility services can have huge benefits from access to existing and thoroughly tested MaaS technologies. An obvious advantage for authorities and operators is having direct access to the end users in this new technology driven mobility system.
Kyyti has been building and perfecting MaaS technology for six years. What does it mean in practise to deploy a white labeled service? How quickly can this technology be implemented? Below is a brief example of a nationwide MaaS deployment using our technology.
Matkahuolto is a consortium of Finnish bus operators with a majority market share of Finnish intercity bus travel. Kyyti and Matkahuolto started their co-operation in late 2019 by agreeing to build a multiservice trip planning and ticket booking application using the MaaS platform provided by Kyyti Group.
After a swift deployment time of four months the Trips and Tickets – application was published, making Matkahuolto the first Finnish nationwide public transport travel chain provider.
The first deployment phase consisted of setting up and configuring the already existing building blocks of Kyyti MaaS Platform for Matkahuolto. This is the foundation of future deployments, including the fundamental parts to build future services on. This includes the setup and deployment of admin tools, online customer support tools, payment services, Open Trip Planner server, GTFS feed configuration and multiple API integrations.
For an unparalleled end user experience, the client was presented with a user app variant perfectly customized using their own brand and details.
After the implementation of the first version, several more services and integrations were added during the first year. Each new integration takes only 2-5 weeks to deploy, depending on the quality of the API to be integrated with.
For the client in question it is notable that the platform is now integrated with all major national ticketing system APIs, making the client the first mobility service provider to have the possibility to cover every corner of the country using a single app.
A second vastly important feature added was that the client is now able to provide the end user with real door to door travel chains using demand responsive taxi-like services as the first / last mile travel option. Again, this makes the client the first mobility provider in Finland, probably in the world even, to have such comprehensive mobility service offering.
So, back to the original question – what is the value of a ready made MaaS solution?
Let’s have our client answer that.
“Our goal is that in the future, the service will cover the entire country’s public transport so that it would be easy to travel without using your own car”, says Leila Lehtinen, the director of passenger and carrier services at Matkahuolto.
That just happened using the Kyyti MaaS platform.
This is how we make MaaS easy.